Meet Ismail Irfan
The Bold & Unapologetic Business Strategist
(Fractional CMO + Business Growth Strategist)
My journey began in 8th grade when my dad lost his business, leaving our family in $50,000 debt. I had to drop out of school to help support us by finding work.
Living in Pakistan, I faced harsh odds. My skills in design and advertising were dismissed as worthless, and I was constantly told I was "too young" for meaningful job opportunities. The best I could find was a dead-end job paying just $100 a month, which I refused.
Instead, I landed a remote sales role with a UK-based company, earning only $200 a month—barely enough to survive.
But for me, the real value was learning sales. I chose long-term growth over short-term gain, which is why I later named my company Lixue, which means, standing for your values even in the face of adversity.
Working with Ismail was a mind shift for me. He helped me feel more confident going to the next level with kindness, support, and step by step system.
When working with people, I always look for someone who stands out in a crowd, and Ismail is one of those people.
Dr. Masha Malka
Founder at One Minute Coach
Turning Point & Setbacks...
It wasn’t easy. Many nights, I questioned my choices, doubting myself as family and friends urged me to take the $100 job just to get by. I know what it feels like to face constant uncertainty, sleepless nights, and the pressure of having no connections or backup.
I threw myself into learning everything about sales and business. Though I was struggling financially, I treated each deal as a step toward something bigger.
Within two years, I scaled that UK company to six figures, went from closing $500 deals to $6,000+ deals, and earned multiple promotions—though the money didn’t reflect the responsibility.
At the same time, my side hustle—my design business—was failing due to a lack of time and focus. These setbacks, however, became the foundation of my future success, teaching me lessons I still carry today.
Ismail has been an absolute delight to work with. Very driven and eager to produce results and contributes not only to the success of our marketing but to our bottom line.
Robert Murray
CEO at Bobble Branding
Building The Vision...
I soon faced a critical decision: either stick with my job or take the leap to pursue my bigger vision. Even though I was living paycheck to paycheck, I chose to take the risk. For weeks, I doubted that choice, but deep down, I knew there was more for me.
With perseverance, I built a thriving marketing agency and coaching business. Through the years, I’ve learned that it’s perseverance, self-discipline, and the refusal to settle that drive success. These principles are the foundation of my business today. No matter where you start, it's about seeing beyond your current circumstances and having the grit to turn your vision into reality.
Over the past seven years, I’ve built multiple successful businesses across various industries. But what fuels me most is helping others achieve their dreams. I’ve guided entrepreneurs—from zero referrals and no connections—to building thriving six-figure businesses. I believe it's stubborn determination that builds something extraordinary.
The only way to deal with an unfree world is to become so absolutely free that your every existence is an act of rebellion.
Albert Camus
Clients Achieve Results Like...
Turned her yearly income into quarterly profits.
Made her first $10,000 sale.
$10k closed and $15k potential within the first two months.
Signed his first $12,000 client.
Increased her price from $4,500 to $15,000 and made her first sale.
Booked 5x sales calls within 24 hours.
Signed his fifth group coaching client within just one month.
Signed his first $12,000 client for a 3-month program.
Fun Facts About Ismail
Despises Summer
While most enjoy the heat, Ismail thrives in cooler climates. His love for snow-filled landscapes is just another way he stands out from the crowd.
Loves abundance
To Ismail, life isn’t about settling – it’s about having it all. His motto: “You can have it ALL in one life!” fuels his creative, results-driven strategies.
Takes a nap daily
Don’t let the hustle culture fool you – Ismail believes in smart work. That includes a daily nap to recharge and stay at the top of his game.
Loves Chocolate
Whether it’s dark, milk, or anything in between, Ismail’s day is not complete without indulging in a bit of chocolate. And he does NOT feel guilty about it.
Ismail's 6 Core Values
1. Mastery
Be curious about, and have the answer to everything.
2. Massive Action
Be willing to take massive action for your purpose.
3. Intuition
Follow it. It has the answers you're seeking.
4. Abundance
Aim for everything. You can have it all in one life.
5. Unshakeable
Do what you've said you will & never surrender.
6. Playfulness
It's a game after all. It must be adventurous and fun.
Don’t be pushed by your problems. Be led by your dreams.
Ralph Waldo Emerson
Exceptionally Free & UNAVERAGE.
© 2024 Lixue Media Limited
All Rights Reserved