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About Lixue Consulting & Media

What does "Lixue" mean?

 

“Lixue” means to have a strong will. It is a Chinese phrase used to describe someone who stands up for their principles and beliefs, even in the face of adversity.

 

How is it pronounced?

 

"Lixue" is pronounced as "lee-shweh". The first syllable "Li" sounds like "lee", and the second syllable "xue" sounds like "shweh" with a slight "s" sound at the beginning.



Unlocking Success with L.I.X.U.E.

A Framework for Purposeful and Passionate Leadership

 

L - Leading with Purpose and Passion
I - Implementing for Success
X - X-Ray Vision Beyond Possibilities
U - Unstoppable Dedication
E - Elevating Excellence


The only thing worse than being blind is having sight but no vision.

Helen Keller


Why be a LIXUE?

 

To be a "Lixue" means to be guided by a strong moral compass, to have a sense of purpose and direction in life, and to be unafraid of the obstacles that may arise along the way. It is a reminder that sometimes, the most important battles we fight are the ones that take place within ourselves.

 

So, the next time you find yourself in a difficult situation where your beliefs are being challenged, remember the spirit of "Lixue".

 

"Stand firm in your convictions, keep your head held high, and let your unwavering willpower carry you through the storm."




LIXUE Core Values


1. No Rules


Your brand. Your rules. Own it.

2. Growth


Grow or die.



3. Speed


Speed is king.

4. Un-Average


Anything average is dangerous.


What screws us up the most in life is the picture in our head of what it's supposed to be.

Socrates


Exceptionally Free & UNAVERAGE.



© 2025 Lixue Media Limited

All Rights Reserved

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